Shirt The Kids Charity Campaign

NYC Young Filipino Professionals help children NEW YORK, May 21, 2009 -- The PNOY Apparel Company, Inc. will be hosting the “Shirt The Kids Charity Showcase NYC” fundraiser on Saturday, June 6, 2009 at 8pm at Rebel NYC, 251 West 30th Street, New York, NY 10001.

PNOY Apparel is giving back to its homeland in a HUGE way. In 2003, almost 23.8 million people in the Philippines lived below the poverty threshold. Forty-four percent of the population lived on two US dollars or less a day. A majority of children in the Philippines are raised without the basic needs for survival, food, clothes, and a future outside of economic deficiency.

How can PNOY Apparel help?  PNOY Apparel will be hosting the Shirt The Kids Charity Showcase NYC that will combine today’s leading Filipino American emcees and artists from Los Angeles, San Francisco, and New York City to address the economic injustices in the Philippines.

The line-up will include California-based emcees Bambu and Kiwi, New York’s own Deep Foundation, and San Diego-based Ashley Robles, all hosted by Ruby Veridiano-Ching of Ill-Iteracy.

The goal of the event is to promote and raise funds for PNOY Apparel's Shirt The Kids Charity Campaign, where every $5 donated buys a “Sammy The Sunshine” shirt for an underprivileged child in the Philippines. The goal, is to raise 10,000 Sammy The Sunshine tees for 10,000 kids! PNOY Apparel has also organized other fundraising events such as the “A Sammy Thing San Diego” charity concert that sold out a crowd of 1,200 and “Sammy’s Wine & Dine” that crossed generation boundaries.

The PNOY Apparel Company Inc. is a cultural brand that focuses on Filipino American history, culture, tradition, politics, pride, and our ancestors. Founded in 1999, headquartered in San Diego, California, PNOY Apparel focuses on developing quality, fashion minded products that represent the rediscovery of tradition, history, culture, and identity of the Filipino American community. For more information, please visit or
Category: Advocacy Posted on  24 Apr 2009

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